Monday, March 31, 2008

lakky73

Malicious Advertising

Advertising is a necessary irritant in the world today. You can't drive down the street without coming across an ad, either a billboard suspended over a road or a large poster plastered down the side of a bus. If you walk into a shopping centre it doesn't matter where you look, you see an advertisement of some kind. Even the tables in the food court now have ads embedded in them, and on my last trip to Melbourne I noticed that they were starting to embed flat screen TVs into the tables to deliver the full commercial experience to your meal. If you jump on the Internet you have to contend with pop-ups and banner ads, with some advertising agents being ruthless enough to write malicious code that embeds the ad into your computer so that you still receive the pop-ups even when you're not at the original site.

In the past, pop-ups and banner ads have been easy enough to avoid with the right software installed (incidentally, am I the only one who finds pop-up ads that advertise pop-up blockers tremendously amusing?) but now the software developers have worked their way around that little problem. The solution was simple; sell advertising space in your software, not just on your web page.

As much as I like to complain about this new idea, it does come with a significant upside. These days, not all Shareware applications drop out after a limited period of use, nor do they constantly remind you to register. Having ads in the software provides the application developers with the necessary funding to live but leaves the user free from having to pay to use the software. It ends up being in the developer's best interest to ensure that the user continues to use the software for as long as possible, because that means an increased income. In my opinion this was a brilliant idea, and I wholeheartedly supported it until they started building unblockable pop-ups into the software.

The gaming world is getting in on the act as well, which could be both positive and negative. The Internet provides the functionality for games to constantly update the virtual world with new billboards, TV ads, clothing and so on, keeping the content fresh and the ads current. From an advertising standpoint it's an amazing idea, people are spending less and less time watching TV and more and more time immersed in virtual worlds. The interactive nature of the ads means that they will remain in a player's mind for a lot longer than the TV ad break that can be walked away from, flicked over or simply ignored. The game developers on the other hand now have an added source of income, meaning that they can take more risks without the fear of losing money.

Advertising in games is not a new idea, the soft drink '7-Up' created a game many years ago called 'Cool Spot', which had the player controlling a red dot with sunglasses in his quest to collect 7-Up logos. The game was remarkably solid, leaving the players to enjoy the game while still getting its message across. I played it a long time ago as a child, but I still remember how much fun it was and exactly what product it was pushing. Pepsi released a Playstation game called 'Pepsi Man' that involved a blue and white striped super-hero running around collecting cans of Pepsi. Red Bull got in on the game with 'Wipeout' featuring 'Red Bull' banners and a loading screen bearing the phrase "Increase your reaction time with Red Bull". 'Worms 3D' featured Red Bull as a power up. 'Crazy Taxi' had customers jump in the player's taxi and holler "Take me to KFC!" or any of the numerous other licensed locations in the game. 'True Crime' had the characters dressed in 'Puma' attire, with the main character changing his outfits several times throughout the game. Until now I've always thought that the ads in games were amusing and, so long as they didn't interfere with the playing of the game, I was all for them. However, there are new ideas afoot that seem set to change my mind.

The main problem I have with ads in games now is the same as my issue with Pay TV. You're shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you're still getting ads. If developers are going to start flooding my entertainment with advertising, I'd like to see a significant drop in the price of games.

The other big issue is that of spyware. Until now, spyware has been a hated part of existence. This malicious software digs its way into your system and collects information about you: your Internet surfing habits, the contents of your hard drive(s) and even the unblocked ports available on your computer. This has lead to the necessity of loading a system with anti-spyware utilities to run alongside the pop-up killers, anti-virus programs, firewalls, registry guards and whatever other protective measures a paranoid PC user has to implement. Now paradoxically, someone has had the 'fantastic' idea of building spyware into software, and games in particular.

In the future the games that you've just paid such a high price for will sit there monitoring you in the background, watching your every virtual move. Then they can target ads that are more likely to have an impact on you based on the contents of your hard drive or your Internet surfing habits. The best part about it is that as soon as you click 'I Agree' and install the software, it becomes legitimate and you've agreed for them to access information about you. Many software products already feature clauses in their license agreements that have the user permitting the developers to collect 'anonymous information in order to provide the customer with a better experience'. The other part of this that irks me is the fact that I'm going to have to have my computer connected to the Internet and chew through my download limit just to play a single-player game.

In the end, I suppose that there's no way to avoid advertising in our current world. Having it implemented into software and games was simply the next logical step. I suspect that I will be looking to download the inevitable 'Ad Blocker' cracks that I imagine will appear shortly after the wholesale introduction of advertising into the gaming industry, but I do believe that with appropriate tact and respect for privacy, advertising could turn out to be a positive addition to the interactive experience.

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lakky72

Market Your Dream Online: Internet Advertising Advice Fr

You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start?

  • FFA Pages

  • Banners

  • Traffic Exchange Programs

  • Reciprocal Linking


These are just some of the ways for your home-based business to be advertising and marketing online (meaning on the Internet). But, what do they mean?

FFA Pages -- You submit your site to a FFA page (or network of pages) and agree to get one E-mail from every other website that is listed there. Definitely not a good idea (see our Advertising/Marketing page for more details).

Banners - These are ads shown at the top (usually) of many webpages and they sometimes rotate to show a different ad each time the page is loaded.

Traffic Exchange Programs - You submit your ad to be shown to other members of the program when they load the program start page.

Reciprocal Linking - You place a link to someone's website on your site and they place a link to your website on theirs.

Other Internet Marketing Suggestions

Search Engine Optimization (SEO) - Keywords are placed throughout your website's pages to tell the search engines what your page is about. Keywords are simply words (or combinations of words) that describe your business.

Content is king. Provide good content (basically, articles about your area of expertise) about your subject and sprinkle the keywords (and combos) through the page. This basic strategy will get you a higher ranking with the search engines and many more customers because you're giving them something that they need -- information!

PPC (Pay Per Click) Advertising - Instead of submitting your pages for inclusion in the search engine's database, you bid on the keyword(s) that relate to your website. You can find out in advance what other sites have bid for a particular keyword and then decide if you want to outbid the number one spot or maybe bid a little less and get the number two, three, or four spot (or lower if the keyword is expensive).

Ezines/Newsletters - These are delivered through E-mail and can be either plain text or HTML with full graphics. Although they can sometimes be expensive, you can get free ads by writing articles about your subject area and contribute them to the ezines. Why would you want to give them away? Because you can put in a "Resource Box" at the end of each article. At the very least this box will contain your name, website address, and a brief one or two line "bio" about you (some ezines allow more room). See, free online advertising for your home-based business!

For a more detailed explanation, and more great advice for your home-based business, please visit My Home-Based Business Advisor.

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lakky71

Market Your Dream Online: Internet Advertising Advice From M

You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start?

  • FFA Pages

  • Banners

  • Traffic Exchange Programs

  • Reciprocal Linking


These are just some of the ways for your home-based business to be advertising and marketing online (meaning on the Internet). But, what do they mean?

FFA Pages -- You submit your site to a FFA page (or network of pages) and agree to get one E-mail from every other website that is listed there. Definitely not a good idea (see our Advertising/Marketing page for more details).

Banners - These are ads shown at the top (usually) of many webpages and they sometimes rotate to show a different ad each time the page is loaded.

Traffic Exchange Programs - You submit your ad to be shown to other members of the program when they load the program start page.

Reciprocal Linking - You place a link to someone's website on your site and they place a link to your website on theirs.

Other Internet Marketing Suggestions

Search Engine Optimization (SEO) - Keywords are placed throughout your website's pages to tell the search engines what your page is about. Keywords are simply words (or combinations of words) that describe your business.

Content is king. Provide good content (basically, articles about your area of expertise) about your subject and sprinkle the keywords (and combos) through the page. This basic strategy will get you a higher ranking with the search engines and many more customers because you're giving them something that they need -- information!

PPC (Pay Per Click) Advertising - Instead of submitting your pages for inclusion in the search engine's database, you bid on the keyword(s) that relate to your website. You can find out in advance what other sites have bid for a particular keyword and then decide if you want to outbid the number one spot or maybe bid a little less and get the number two, three, or four spot (or lower if the keyword is expensive).

Ezines/Newsletters - These are delivered through E-mail and can be either plain text or HTML with full graphics. Although they can sometimes be expensive, you can get free ads by writing articles about your subject area and contribute them to the ezines. Why would you want to give them away? Because you can put in a "Resource Box" at the end of each article. At the very least this box will contain your name, website address, and a brief one or two line "bio" about you (some ezines allow more room). See, free online advertising for your home-based business!

For a more detailed explanation, and more great advice for your home-based business, please visit My Home-Based Business Advisor.

Terry Nicholls
My Home-Based Business Advisor
my-home-based-business-advisor.com

Copyright © 2004 by Terry Nicholls. All Rights Reserved.

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Friday, March 28, 2008

lakky70

Stuck With A Zero Marketing Budget For Client Gifts?

Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?

You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!

Step up to the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like that…

Marie Ain’t No Santa Claus!

Nope! She’s just like you and me.

She can do the Ho! Ho! Ho bit, until she’s faced with the prospect of expensive client gifts. Oh sure she wants to revel in the spirit of giving, but her bank balance is screaming for some mouth to mouth resuscitation. And that’s something she can’t ignore.

What’s Worse Is Marie’s Clients Probably Won’t Even Like The Gifts!

Look at yourself. Did you really like that burgundy sweater you got last year? Or that gift basket full of calorie-ridden chocolates that made you wish you hadn’t seen them at all.

Let’s face it. Murphy’s Law, kicks in bigger and bolder at this time of the year than any other. On average (and often because you’re buying gifts in bulk) you’re giving your client a gift that’s so far off the mark that you might as well throw it in your own trash can and save him the trouble.

How Can Marie Play Scrooge And Santa Simultaneously?

There’s one simple concept every business ignores. It’s called Spare Capacity. Hotels are never totally booked, flights are never quite packed to the gills, and by golly, most businesses like yours and mine (no matter how busy) always have some free space and time.

Marie could use this factor to her advantage. If she approached my business, these are the steps she would logically follow.

1-2-3, Cha, Cha, Cha (Here Are The Steps!)

Step 1: It’s all in the way Marie puts it. If she simply asked me to speak to her clients, I might decline, but if she made it extremely tantalizing, I’d be only too willing.

“How would you like to meet with 20 new clients, that would be very keen to do business with you?”

That kind of question would get my curiosity wound up pretty quickly. She can then explain how she would be introducing me to 20 of her top clients. All I had to do was offer each of them an hour of my time. If I did a good job, I would get a whole bunch of new clients that would be quite eager to meet me.

Let’s say I charge $500 for a consultation. Marie could qualify her clients well, and give them each a voucher to meet up with me. In this consultation, they would have the opportunity to throw me any of their marketing issues and I would have the chance to wow them with my fancy footwork.

Step 2: Once we’re in agreement, she would create a voucher that she can give to her clients. This voucher offers them the specified time at my convenience (I only need to meet them in my free time). This voucher would offer them the benefit of some radical, unusual marketing either via the net, phone or in person. To make the deal sweeter, Marie could offer me 20 hours of her time to meet my clients.

Step 3: We give these vouchers to our respective clients for Christmas. We tell them that we’ve bought them a gift that will help them tremendously in their business and that the gift is worth $500 or $2000, as the case may be.

Any one of those solutions would be worth anything from $200 to $20,000, depending on what the client did with the idea.

How does that compare with your $20 gift right now?

Where Do You Start Looking?

There are no rules. Just because you sell product, it doesn’t mean you have to do this Christmas swap with products.

If you sell products like beds, start looking at chiropractors, massage therapists, interior designers. If you look around you, you will find dozens of businesses that will be more than willing to play Christmas gift if there is something in it for them.

If you sell services…ditto. Look for services as well as products. Every one has spare capacity. Services are most highly valued because they’re abstract and based on the person themselves, but you can find products that are sitting in someone’s warehouse and they’d be glad for you to take them off their hands, in return for access to your top clients.

Best of all, this solves the problem of the suitability of the gift. Wouldn’t a business be more excited by a highly prized service than another daily planner?

Why This Concept May Not Work For You

Marie, has got to make sure that I give solid information in the consulting session to her clients. Sales pitches are a no-no. Your swap must be a REAL gift, not some shoddily disguised sales pitch.

Pick your Christmas Partners carefully. A lot could go wrong here if all they’re seeing is dollar signs.

The second reason why this may not work for you is sheer laziness. You might find it easier to step into a gift shop and blow $1000 on gifts for your clients. It’s easy and it beats having to knock on doors and trudge through snow or sun (depending on where you live on the planet).

Hopefully You’re Not That ‘Duh!’

When you give your gift, all you’re doing is trying to make your current client happy (and that’s great!). With Marie’s concept, you’re actually getting a chance to meet another 20 new clients.

Say that quietly to yourself: Twenty new clients without you having to do any selling. You don’t even have to spend any advertising or marketing moolah to get them in the door. Best of all, they will actually be grateful to have you over.

Does that send a chill down your spine? What if you could do this deal with three people just like Marie? Would 80 appointments be good enough for you?

Are You Going To Have a great NEW YEAR Or What?

No one ever told you about Santa Scrooge did they? Well, now that you know, what are you going to do about it? This rocks, my friend. Now go there and create a New Year that’s really worth big bucks in your balance sheet.

If you do, the next time your banker hears Ho! Ho! Ho, he knows it’s not Santa!

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lakky69

Small Home Business: Unique Free Advertising For Business Ow

If you find these ideas for free small business advertising a little unusual, that’s not surprising. They are. The reason you may have not heard about them is probably because most business people use the same, traditional forms of advertising paths. If you are looking for something to supplement your existing forms of advertising, these ideas may have the power to lift your sales and expand your business without a large financial outlay.

1. Give Testimonials

When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on their web site, in their advertising brochures or other advertising material if they include a short signature about your self. At the end of this article you will find an example of a short signature.

2. Leave A Message

Participate in local online community discussion boards and other local online discussion groups. When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.

3. Sign Guest Books

When you visit a well-designed web site leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics and so on. When you post your compliment include your signature file so other people will see it when they sign the guest book.

4. Write A Review

When you visit a web site you enjoyed a lot write a review for the web site. Write about the benefits you gain from the site, the web site design, interesting online services it offers and the like. E-mail the review to the web site. Tell them they can publish it on their web site if they include your signature file at the end.

5. Send An E-mail To The Editor

When you read a good article or enjoy a certain magazine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in magazine if they include your signature file at the end. The editor may also post it on his or her web site.

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lakky67

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

  • Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.
  • Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.
  • People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.
  • You must know now how your readers read, so that you could strategically place your content and not be left unread.
  • Typography is an important key to effective communication.

In your print ads’ headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads’ words must be of a distinctive shape.

  • Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:
    • Logo
    • Color
    • Typography
    • Margins and borders
    • Layout
    • Spacing
    • Photographs and captions
  • You must also be consistent in your page lay out and other design elements like contrast, balance, etc.
  • On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement – the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there’s a world of difference between a great idea and a good idea. -30-

About The Author

Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

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lakky66

Taking Advantage of the BEST Advertising Around

There simply is no other form of advertising that is as effective as
ezine advertising.

Think about what the good ezines do. They offer information,
education, and entertainment to readers. They target specific
audiences. They go out regularly to opt-in individuals, and they
present their advertising as an important feature that readers should
look over.

Think about what ezine publishers are trying to do. They continually
search for additional subscribers. They do their best to keep those
subscribers actually reading the ezine on a continual basis. They
present their advertising as best as possible to give the advertisers
good results in hopes of getting repeat ad sales.

No other form of advertising on the Internet has these same qualities.
Nothing else has the regularity of ezines. Nothing else has the
consistent fresh content of a good ezine.

Turning a profit from ezine advertising requires an advertiser to take
advantage of these qualities.

Targeting appropriate ezines is essential to your ad campaign. There
are many ezines dedicated to bringing information to those who work
online so often this is an easy task. However, consider your product
and match it with the content of an ezine before advertising with it.
Since ezine publishers are targeting an audience with their content, it's
easy to tag your ad along with that content if it fits your product or
opportunity.

Repeat advertising is also essential. One good ad will generally get
results, but not everyone that could potentially respond to your ad will
do so on just one exposure. There are many factors to be
considered. Not everyone will see your ad in an ezine every time, not
everyone will be in the mood to look into new products or
opportunities every time, and not everyone will be ready to buy every
time.

Consistently placing advertising in an ezine that is itself growing and
trying to attract more readers and better attention to its advertising
will achieve the best results.

Examine also how the ezine you are looking into features their ads.
Do the ads look like an important part of the ezine or an intrusion?
Are the ads featured near important articles or dumped all at the end
with nothing of interest beyond them to attract the reader? Is it easy
to skim over the ezine's ads or are they offset to grab your attention?

Most likely, however you view the ads in an ezine is how others will
view your ad. Choose ezines that work to put their purchased ads in
front of their readers where they will be noticed.

Ezines are dynamic. The publishers behind them do want your
advertising business and will work with you to achieve results. Ezines
reach people better than any other source of advertising on the
Internet today. Just make sure you work with the ezine publisher as
far as following the appropriate ad guidelines and submission
requirements.

There are many programs available as well to help you take
advantage of the power of ezine advertising. Look into them the
same way you look into advertising with individual ezines. Which
give you repeat advertising? Which put your ads into the best target
market?

A lot of ezines and ezine programs would love to make your money.
However, it's up to you to make sure your money is well spent.
Ezines are the best form of advertising. That's conclusive. From here
out, it's just a matter of finding the best ezines and programs for your
campaign.

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lakky65

The Deception of FFA Advertising

FFA, or Free For All sites are the next generation of internet
marketing. Or at least that's what many want you to believe.

FFA sites are places where anyone can post a short ad with a
link, as long as they agree to accept emails from the site owner.
Some of the most popular sites are

(1)ffanet.com
(2)myebiz.com
(3)prolinks.com
(4)kiosk.com
(5)ffamailblaster.com

At first thought this seems like a remarkable way to advertise.
But, there are major problems here.

First off, the only way for the advertisement to work is for
people to visit the FFA site where it is posted. But the only
people it seems that visit these sites are those that post an ad.
To make matters worse, 99% of posts are done now through
autosubmiters. So who actually sees your ad? Absolutely no one.

You may have received emails from FFA site owners of claiming
that advertising via an FFA is worthless unless you actually own
the site. Their flawed reasoning (which I will explain shortly)
is that as the owner, you get to post your own ads on the site,
and better yet, collect the email addresses of everyone posting.
Moreover, you receive commissions on anyone signing up to
purchase an FFA site of their own.

But wait! It gets better. The same people will claim that when
submitting your ad, create a separate email account to store the
large number of autoresponder messages you will receive and other
advertisements. So, if you don't want your primary email account
to fill up, create a secondary account and simply delete the
emails as they come in.

Now i'm really confused. If people who submit to my now owned and
paying monthly FFA site, create a secondary email address to
submit when posting, only to delete all of the advertisements
they receive, why exactly do I want their email address?

The entire logic of using FFA's for increasing site traffic and
advertising is severely flawed. What's even worse is that most
search engines rank these sites lowly if at all. So where
exactly then do you advertise your FFA site?

I performed a very simple test. I created a simple E-Zine sign up
form, separate from my site, and used a well known autosubmit
software to "Blast" my add to the entire FFA network, which
claimed millions of page views per day. Submission was done once
per day, at the same time for a period of 1 week. How many
responses? 1! A single response that did not even sign up.

FFA sites for advertising are worthless. You'll hear many argue
that they work if your careful. I would like to believe it would.
Definitely easy to submit to and the exposure would be
phenomenal. The cold hard truth is that they do not.

Below are a few of what I find to be comical ad headlines posted
at FFA sites. Enjoy!

(1)"Get your classified ad in 5,000,000 emails and 111,000
websites everyday for free without spamming". (If you follow the
link you find that what is being promoted is another FFA site!)

(2)"$1.67=massive income" (I wonder if they know that this is not
an equality?!)

(3)"Getting 5,000 opt-in leads daily." (1 year amounts to
150,000 subscribers. Just about the population of a small town!)

(4)"Delivers an endless flood of traffic!" (Perpetual motion?!)

(5)"Retire in months for only $6!" (The state of Florida is about
to get an incredible population boost)

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lakky64

The Future of Advertising

Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.

But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future of advertising, it's important to look at how the two interact and change together over time.

Without a doubt, the Internet has revolutionized the industry. It has taken the world - and the advertising world by storm. And it has only just begun to make an impact. The Internet has become a global medium with massive potential. Forty years ago, television was considered new media. Fifteen years ago, it was cable. Today, people spend increasing amounts of time online at the expense of other media. The first evidence of this audience migration appeared in 1998 in a Forrester Research report.

The researchers asked PC users which activities they were giving up to spend more time on their computers. 75% of the respondents said they gave up television.

Interactive. That is the real key behind the power of the Internet in advertising. The Internet is really the only medium where we see true interactivity. In addition:

• It means greater viewer involvement.
• It means users can access services according to their interests and their tastes.
• They can request and receive specialized product information, make an instant purchase, all the while saving time and expense.
• The effectiveness of Web advertising appears to relate to the fact that surfing the web is an actively engaging experience, similar to reading magazines.

Consumers also have the choice to "opt-in" to receiving additional information on a particular product or service. In Seth Godin's groundbreaking book, Permission Marketing, he said, "By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness- and greatly improve the chances of making a sale."

All the Rage: Pay Per Click and Natural Search Using SEO

It's no secret what has taken over the business world, in industry after industry. Pay Per Click and Natural Search Using Search Engine Optimization (SEO). Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973.

Pay per click advertising on search engines allows you to choose keywords you would like your site to appear under when a potential customer engages in a search. You decide how much you are willing to pay each time a person clicks on the search results. But it can be competitive – and expensive if you are trying to use keywords that are very popular.

Natural Search or Organic Search is the non-biased, non-paid results that come up when you do a search. This can be influenced heavily by what's called "Search Engine Optimization" – the complex and time consuming practice of ensuring that your website is doing all the right things in order to rank high for certain search terms. In this arena, smaller companies can out maneuver large corporations, so there's a lot of excitement generated because of this.

Essentially, that's where the power of advertising is going. It's all about Search. And Search is only going to become more important over the next ten years. If you can get on that coveted first page organically, well then, more power to you!

Web Sites, Banner Ads, etc..

The other forms of on-line advertising vehicles are of course, web sites, banner advertising placed on others sites, newsletters, ezines, and email. They are used in many different combinations, for different purposes at different times. But most savvy companies are using all of them. The value of banner ads has been hotly debated for a number of years. Opponents argue that the click-through rates have gone down so much, that banner ads are nothing but wasted money. But research clearly shows that banners are very effective in building brand awareness. On-line users may not click on a banner, but if they see it enough times, the company's name is drilled into their head. When its time to shop, that product or service is first in their mind. Simply being exposed to the brand as one surf's the web is enough to make a big impression.

The impact of banners on brand awareness was tested for the first time in fall 1996 by Millward Brown International. Three brands were tested including a men's apparel brand, a telecommunications brand and a technology company. The findings were significant and conclusive for each brand. Awareness was significantly greater among the banner-exposed (test) group than the non-exposed (control) group. Specifically, exposure to the ad banners alone increased brand awareness from 12% to 200% in a banner-exposed group.

The study also compared the impact of the banner ads in this test to television and magazine norms from prior Millward Brown studies. The findings were remarkable: Single exposure to a Web banner generated greater awareness than a single exposure to a television or print ad. Rather, the effectiveness of Web advertising seems to stem from the fact that Web usage is an actively engaging exercise.

Newsletters and Ezines

Most smart marketers out there have either a newsletter or ezine nowadays. These types of customer communication and advertising tools will only continue to grow in use and importance. It goes back to the whole "what's in it for me?" issue. The customer wants to be part of the process. They want to learn something. Or keep themselves updated on the latest news. Most of all, they want to get something out of the relationship. They want to do more than buy something, they want to improve their lives in some small way – and they want you to help them do that.

Email Advertising

Email is another of the big three Internet advertising mediums. Companies like Got Marketing, OptinBig.com, and N5R are providing new and exciting email marketing solutions for thousands of progressive firms. Their results are impressive. Consider response rates that average 10 to 20 times those of traditional direct mail. Or campaign Network marketing referral rates as high as 40%. The bottom line is that programs they put together have produced millions of leads for clients. And it's surprisingly affordable. This means that almost anyone can now utilize this advertising medium. But it has to be done smartly, because you don't want your emails to end up in spam filters. That is one inherent problem with email advertising, especially in the past two years.

N5R in particular is now one of the leading direct marketing agencies in North America. They develop innovative one-to-one marketing campaigns that drive a measurable, positive ROI on behalf of their clients by driving acquisition and conversion to trial and purchase for their clients. They have developed award-winning strategies in five major industry sectors. These include Internet Marketing and Online Contests/Promotions, Permission Based Email Marketing, Text Messaging, Success Based Email.

In Internet Marketing and Online Contests/Promotions, marketers can gather and compile behavior and preference data from prospects and customers and use this information to send targeted and relevant information. Developing ongoing programs of one-to-one communication is cost effective and measurable. Contests are the quickest and most effective way to gather this data and build relationships with customers. It's very possible to build a permission-based database of over 50,000 prospects in only 6 weeks, increase web site traffic by 900%, improved online sales revenue by 1,000%, and achieve $40 million in sales from leads generated by an online promotion.

With Permission Based Email Marketing, loyal clients are just an e-mail away. Where traditional marketing campaigns fail, e-mail can shine through. E-mail marketing allows companies to speak one-to-one with their audience in a respectful, intelligent and creative way. It is extremely cost-effective, provides the foundation for future marketing initiatives, and delivers measurable results.

Text Messaging or SMS (Short Message Service) is a technology that allows people to send and receive short (up to 160 characters) written messages on cellular phones. It is already hugely popular in Europe and Asia and is growing rapidly in North America. SMS marketing offers the following benefits:

One-to-one communication with your target group, anywhere, anytime reach, low campaign cost, and very measurable data. Imagine if your mobile phone received an email message, "You're only a block from a Starbuck's; stop in for a 20% discount on your latte." The data is available and marketers are starting to tap into these resources.

Success Based Email is free email deployment where companies only pay for results. This "pay-per-click" approach is based on the premise that companies will only pay for each email that receives a "click-through" from the recipient. Not only does the new approach enhance the value of marketing dollars spent on such campaigns, the move will likely trim total dollars spent.

For example if 100,000 emails are sent, 70% are opened and 15% of the recipients actually click on a link in the email then clients will only be charged for the 15,000 people that clicked on the link, not for the other 85,000 that didn't. The return on investment (ROI) or cost savings inherent in this new approach will be very appealing to permission-based marketers. The bottom line is that marketers will now pay for real, measurable results.

The Next Step

Compared with other media, the Web is still limited in its bandwidth offerings. But it's getting better every day. With the continued improvement of bandwidth development, we will soon be positioned well to create full-featured multimedia advertising on the Internet. Once a majority of consumers have DSL capability and the computer power to access it, there will be some incredible things happening. Sites like tvtonic.com are already offering some very compelling visual and audio imagery in the form of movie trailers and music videos.

Market researchers, futurists and industry experts predict that interactivity through multiple technologies and devices will change how consumers interact with marketers. Interactive advertising will soon be everywhere. So, in effect, it could be considered the age of mass customization in advertising. Advertisers will have the tools to narrow their targets and address Web ads to individuals and not to a demographic or psychographic group. Why market a commercial to 1 million people, most of who aren't in the target audience, when the same ad could be shown to 10,000 people who are very interested in the product or service? Most of those will even give their name and address.

Interactivity will also be a part of television. Interactive TV will be the norm in the near future, and this too is another exciting opportunity. There will be total integration between TV channels and advertisers web sites. While we are watching TV, we will be able to interact with what we are seeing, ordering hamburgers from the McDonalds down the street or communicating with the local car dealer that we are interested in buying a car. Clicking on products we see in TV shows and ordering them will be easy. Your TV will keep track of what you are watching. Your TV will even know what kind of car you own because you'll tell for the free oil change you're offered in exchange. The oil change will be compliments of DirecTV, and it is only good at Jiffy Lube, which has paid to be the official oil-change provider for DirecTV." That's the way it will work.

Service Initiative Advertising

Another major trend is what I call "Service Initiative Advertising". Let's face it; consumers are tired of advertising as usual. Many people say they hate commercials. The success of Tivo and satellite radio can attest to this. They want more from their advertising. And who could blame them? People are inundated with advertising today- every where they go. Service Initiative Advertising takes the whole process one step further. Essentially how it works is that it requires advertising to offer some value to the consumer.

For example: Kraft Foods creates a website that offers busy mothers a source for quick recipes for the family evening meal. The idea isn't to push Kraft products, but to promote Kraft as a brand that offers a service to customers. There have been companies who positioned their entire marketing strategy on this tenant. Now, it will become a key part of advertising for almost everyone. The consumer wants to know you care.

It's important to realize that advertising mediums of the past will still be here. But, they may look a little different in the future. Direct mail will always be around as long as people like to receive mail. And despite external challenges, the U.S. Postal service will still be around. TV and radio will be here too.

But the future is here. And advertising will never be the same.

One thing that is certain is that it will continue to be as exciting and dynamic as it has been in the past. But now, the consumer is a part of the process.

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lakky63

The Importance of Advertising Your Home Business

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the "ad writer" wants the prospect to do one of the following:

  1. Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.
  2. Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what's written about the product - is not doing its job completely.

The "ad writer" must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:

  1. Attract the "attention" of your prospect.
  2. "Interest" your prospect in the product
  3. Cause your prospect to "desire" the product
  4. Demand "action" from the prospect

Never forget the basic rule of advertising copywriting: If the ad is not read, it won't stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.

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lakky62

The Long Term Benefits From Pay Per Click Advertising

The long term benefits from pay per click advertising.

Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.

Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company’s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.

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lakky61

The Online Advertising Confusion

The World Wide Web was an enormous step for mankind, a step not seen since Neil Armstrong sullied the surface of the moon. The idea behind the WWW came across as a veritable information highway where documents, data and info could be rapidly sent and accessed by millions the world over. The potential behind the web is enormous and even now the scope is not fully utilized. The possibilities for growth, for extended usage, are available and enormous yet the system is stagnating and it is very possible that people will soon turn away. The average person seeking information may well return to old-fashioned libraries and the good old book to find the information that they require if the face and image of the WWW is not altered very soon and in-line with customer demand.

The ability of any user to gain information from the Internet is enormous, simple and with positive results. But the information received is increasingly becoming that which a paying body prescribes and thus is advertisement biased or pointed towards the end purchase of a product. Hotels advertise a city or holiday resort with the point of view of potential tourists coming to stay. A detailed description of moon cakes in Taiwan although complete and detailed would certainly be with aim to make people buy some from the store hosting the website involved.

Initially the Internet was heralded as a one-stop point for gaining any type or form of information with the click of the mouse. This is certainly true except with regard to loose information that has no affiliation towards an end purchase or a users change of heart. Certainly this type of information is available and millions of websites exist but unless a user has prior information on how to access this site then the chance of it being found amongst the masses is minimal. Most web users find or locate information by using a search engine. Most web users input their request and wait for results to come up as prescribed and ordered by the search engine system. If for example a request was entered for “travel tales on the sea” many, possibly thousands of choices will appear in return. Number one in the pole position will probably be Amazon.com who feels certain that anybody looking for a story would probably find it amongst their collection – naturally obtainable at a price. The next on the list might be Ebay who feel that certain travel products might appease the searcher or it might be goarticles.com an articles selling service who would assume that travel tales of the sea would be somebody looking to buy such from them and for their own use.

Certainly each and every result that is produced on the first page would point the user towards large companies who are selling an item of one sort or another. The user though may in fact just want to read some Travel Tales of the Sea without having to fork out cash or to issue his/her credit card information over the Internet.

In the bowels of the search results in pages that are covered in dust will reside some very comprehensive and useful websites, eg: http://www.seadolby.com a website that is filled with free and in-depth Travel Tales of the Sea. The possibility of any user keeping interest long enough to get to this web site listing is minimal and long before it is reached the user has either fallen asleep or entered another search on a different note. In short the average user does not get past the first page of a search engines results and probably not past the first three that come up: e.g. amazon.com, ebay.com and goarticles.com

Although not-for-profit informational web sites are many and filled with amazing and detailed info these sites ability to gain attention on the world stage is difficult unless money is poured in to boost their ratings and rank positions on the search engine results. Nowadays many search engines have entered the pay-per-click arena with companies putting forward money to buy keywords that will most likely be used to boost their website. Some company buys the word “Travel” and this word is then basically lost forever to the lone free-for-all info site who cannot afford to pay money to boost their popularity.

The art of advertising and paying for positions on search engines is only available to the sites that can afford the exorbitant fees. Should a lone site owner who has built his site-up decide to fork out of his own pocket the money to boost his ratings this will only be achieved on one or two search engines or directories and the amount required to compete with the mega-sites is far beyond any hobbyist can afford. Naturally the ability to submit ones site on free inclusion pages and directories is available but as the webmaster and author behind Seamania found out, so much energy and time is spent on advancing the ratings of his site that not enough time is given to the writing of travel tales of the sea, which of course is the basis and sole point behind the website in the first place.

Large for profit websites can afford to hire web-orientated staff to control, advertise and spend time on boosting the rankings of their particular website. Single owner for profit websites can afford to pay marketing specialists and to buy keywords at exorbitant rates. The lone not-for-profit website owner can either spend all day and all week controlling and submitting his site to the thousands of ever changing search engines and directories and suffer from a serious loss of updated content on his/her website or place emphasis on building up content and never have a visitor to his portal.

Many other factors go towards reducing the effectiveness of the individual website than just search result rankings. Many single website owners operate outdated and very slow computers, use old or outdated software and only perform on odd occasions when not playing with their children or busy at work. Many other free info sites have found that subscribing to some lists to boost their rankings has in-fact reduced them to near invisibility. Google and now other search engines condemn sites for using link pages that they themselves do not agree with, so by simply subscribing or joining one of these sites Google may drop a future crawl of the website involved. It is also impossible for the lone not-for-profit website to keep up with ever changing trends and policies. Where payment is made for a lifetimes inclusion in a search engine, the next year may see the demise of this particular engine or its partnering up with another – thus the lifetimes inclusion becomes null and void and to prevent being dropped from the listings another fee is required – read the small print!

Other means to increase visibility is often initiated by offering advertising space to companies like Google, Barnes and Noble or other directories or affiliates. This can result in a slight income for websites (The Seamania website made 40US dollars over the last three months) but never enough to afford placement on search engine results or to purchase keywords. It is also against the grain for many free-info website owners to have to place advertising on their websites as not only is it taking up valuable space it detracts and reduces the free effect the content within. Furthermore should a website choose one companies advertising it may boost their rankings within one search engine but equally so reduce it in another’s e.g. allowing Google advertising space on an index page may increase the page rank in Google but seriously reduce it in Yahoos search results and possible exclusion from their Yahoo Directory.

From the point of view of an Internet User in search of free and not-for-profit biased information he/she does not want to see endless sites where a visa card is required to proceed further. It would be very nice to see the advancement of such directories like Zeal.com who divide their listings into those for profit and those who generally provide valuable and non-profit orientated formation. Naturally the question arises as to how such a search engine would manage to cover the costs of these listings but generally with the amount of people available who regard the Internet as a toy and a hobby projects such as Editor of a category volunteers should not be hard to recruit. The other way would be to have search engines run and operated by governments like public libraries are or built and operated by universities as part of study programs – something practical for students to involve themselves with.

Directories abound whose content is managed by volunteers, the Open Directory Project being the most famous. But sites such as Seamania have found to their detriment that trying to get noticed in amongst the debris found in these directories is not easy. Seamania was originally listed as a Personal website in the boating category but over time the emphasis and content of the website has evolved to become a general travel website. It has though proved impossible to change the location of the site in the Dmoz directory to a travel listing rather than a boating listing.

If at all possible and to prevent users who are sick of being asked for their credit card information or being given 30 different porn sites upon entering Travel Tales of the Sea into a search engine, it would be nice to see a shift in emphasis in the way that the search engines operate their listings.

Certainly the idea of switching on a computer and being faced with two choices, one for sites that are-for-profit and one that points towards not-for-profit sites would be a dream come true. To enter in a search request and to not find amazon.com or ebay.com in the first few results would put cheer to any searchers hopes of finding what he wants. And maybe in this way a true exchange of information may be facilitated and the mass exodus of searchers back to the public library for information may be halted.

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lakky60

The Online Advertising Scandal

The World Wide Web was an enormous step for mankind, a step not seen since Neil Armstrong sullied the surface of the moon. The idea behind the WWW came across as a veritable information highway where documents, data and info could be rapidly sent and accessed by millions the world over. The potential behind the web is enormous and even now the scope is not fully utilized. The possibilities for growth, for extended usage, are available and enormous yet the system is stagnating and it is very possible that people will soon turn away. The average person seeking information may well return to old-fashioned libraries and the good old book to find the information that they require if the face and image of the WWW is not altered very soon and in-line with customer demand.

The ability of any user to gain information from the Internet is enormous, simple and with positive results. But the information received is increasingly becoming that which a paying body prescribes and thus is advertisement biased or pointed towards the end purchase of a product. Hotels advertise a city or holiday resort with the point of view of potential tourists coming to stay. A detailed description of moon cakes in Taiwan although complete and detailed would certainly be with aim to make people buy some from the store hosting the website involved.

Initially the Internet was heralded as a one-stop point for gaining any type or form of information with the click of the mouse. This is certainly true except with regard to loose information that has no affiliation towards an end purchase or a users change of heart. Certainly this type of information is available and millions of websites exist but unless a user has prior information on how to access this site then the chance of it being found amongst the masses is minimal. Most web users find or locate information by using a search engine. Most web users input their request and wait for results to come up as prescribed and ordered by the search engine system. If for example a request was entered for “travel tales on the sea” many, possibly thousands of choices will appear in return. Number one in the pole position will probably be Amazon.com who feels certain that anybody looking for a story would probably find it amongst their collection – naturally obtainable at a price. The next on the list might be Ebay who feel that certain travel products might appease the searcher or it might be goarticles.com an articles selling service who would assume that travel tales of the sea would be somebody looking to buy such from them and for their own use.

Certainly each and every result that is produced on the first page would point the user towards large companies who are selling an item of one sort or another. The user though may in fact just want to read some Travel Tales of the Sea without having to fork out cash or to issue his/her credit card information over the Internet.

In the bowels of the search results in pages that are covered in dust will reside some very comprehensive and useful websites, eg: http://www.seadolby.com a website that is filled with free and in-depth Travel Tales of the Sea. The possibility of any user keeping interest long enough to get to this web site listing is minimal and long before it is reached the user has either fallen asleep or entered another search on a different note. In short the average user does not get past the first page of a search engines results and probably not past the first three that come up: e.g. amazon.com, ebay.com and goarticles.com

Although not-for-profit informational web sites are many and filled with amazing and detailed info these sites ability to gain attention on the world stage is difficult unless money is poured in to boost their ratings and rank positions on the search engine results. Nowadays many search engines have entered the pay-per-click arena with companies putting forward money to buy keywords that will most likely be used to boost their website. Some company buys the word “Travel” and this word is then basically lost forever to the lone free-for-all info site who cannot afford to pay money to boost their popularity.

The art of advertising and paying for positions on search engines is only available to the sites that can afford the exorbitant fees. Should a lone site owner who has built his site-up decide to fork out of his own pocket the money to boost his ratings this will only be achieved on one or two search engines or directories and the amount required to compete with the mega-sites is far beyond any hobbyist can afford. Naturally the ability to submit ones site on free inclusion pages and directories is available but as the webmaster and author behind Seamania found out, so much energy and time is spent on advancing the ratings of his site that not enough time is given to the writing of travel tales of the sea, which of course is the basis and sole point behind the website in the first place.

Large for profit websites can afford to hire web-orientated staff to control, advertise and spend time on boosting the rankings of their particular website. Single owner for profit websites can afford to pay marketing specialists and to buy keywords at exorbitant rates. The lone not-for-profit website owner can either spend all day and all week controlling and submitting his site to the thousands of ever changing search engines and directories and suffer from a serious loss of updated content on his/her website or place emphasis on building up content and never have a visitor to his portal.

Many other factors go towards reducing the effectiveness of the individual website than just search result rankings. Many single website owners operate outdated and very slow computers, use old or outdated software and only perform on odd occasions when not playing with their children or busy at work. Many other free info sites have found that subscribing to some lists to boost their rankings has in-fact reduced them to near invisibility. Google and now other search engines condemn sites for using link pages that they themselves do not agree with, so by simply subscribing or joining one of these sites Google may drop a future crawl of the website involved. It is also impossible for the lone not-for-profit website to keep up with ever changing trends and policies. Where payment is made for a lifetimes inclusion in a search engine, the next year may see the demise of this particular engine or its partnering up with another – thus the lifetimes inclusion becomes null and void and to prevent being dropped from the listings another fee is required – read the small print!

Other means to increase visibility is often initiated by offering advertising space to companies like Google, Barnes and Noble or other directories or affiliates. This can result in a slight income for websites (The Seamania website made 40US dollars over the last three months) but never enough to afford placement on search engine results or to purchase keywords. It is also against the grain for many free-info website owners to have to place advertising on their websites as not only is it taking up valuable space it detracts and reduces the free effect the content within. Furthermore should a website choose one companies advertising it may boost their rankings within one search engine but equally so reduce it in another’s e.g. allowing Google advertising space on an index page may increase the page rank in Google but seriously reduce it in Yahoos search results and possible exclusion from their Yahoo Directory.

>From the point of view of an Internet User in search of free and not-for-profit biased information he/she does not want to see endless sites where a visa card is required to proceed further. It would be very nice to see the advancement of such directories like Zeal.com who divide their listings into those for profit and those who generally provide valuable and non-profit orientated formation. Naturally the question arises as to how such a search engine would manage to cover the costs of these listings but generally with the amount of people available who regard the Internet as a toy and a hobby projects such as Editor of a category volunteers should not be hard to recruit. The other way would be to have search engines run and operated by governments like public libraries are or built and operated by universities as part of study programs – something practical for students to involve themselves with.

Directories abound whose content is managed by volunteers, the Open Directory Project being the most famous. But sites such as Seamania have found to their detriment that trying to get noticed in amongst the debris found in these directories is not easy. Seamania was originally listed as a Personal website in the boating category but over time the emphasis and content of the website has evolved to become a general travel website. It has though proved impossible to change the location of the site in the Dmoz directory to a travel listing rather than a boating listing.

If at all possible and to prevent users who are sick of being asked for their credit card information or being given 30 different porn sites upon entering Travel Tales of the Sea into a search engine, it would be nice to see a shift in emphasis in the way that the search engines operate their listings.

Certainly the idea of switching on a computer and being faced with two choices, one for sites that are-for-profit and one that points towards not-for-profit sites would be a dream come true. To enter in a search request and to not find amazon.com or ebay.com in the first few results would put cheer to any searchers hopes of finding what he wants. And maybe in this way a true exchange of information may be facilitated and the mass exodus of searchers back to the public library for information may be halted.

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lakky59

The Art of Employee Motivation

If you think that your employees’ poor performance on their designated jobs is costing you a whole lot of loss profits, then instead of just doing a total overhaul of your employee roster, why not try to do some employee motivation tactics to get them to actually come around and be able to save your company from looming bankruptcy. It really is fairly easy and simple to rouse some employee motivation, you just have to take these techniques to heart:

People nowadays are concerned of the lack of importance that is being put into health care plans. Is your company one of those companies who does not provide their employees with the health benefits that they should be entitled too? This is a possible reason why your employees’ morale are down. You need to reassess the situation and try to give them the health benefits that will ensure them that they will be protected by the company that they have been loyal even in their times of sickness. Always remember that a happy worker is a satisfied worker so make sure to use this employee motivation tool in order to give your employees morale a much needed boost.

Remember, companies are usually employed with some women who will, most often than not, become mothers. So it is highly important that you know their needs especially during the time when they would want to avail of their maternity leave. It is important that your company, no matter what kind of product or service you offer, is always sensitive to your employees needs, no matter what gender.

When it comes to having a good health plan for your employees, you must be sure that your health plan is actually of any good or else it would not really do any good to your employees’
morale. Make sure that the health plan will be able to cover all their basic needs and it wouldn’t really hurt if you throw in some added kicks.

Basic health care plans that you can use for employee motivation actually covers the following: full coverage for any basic illness or injury, coverage of hospital payments in case the employee has to be checked in at the hospital or if there are some minor surgeries that need to be done.

Added benefits to further boost employee motivation through a health care plan is through having their dental health covered as well as their optical needs, eyeglass subsidies as well as free dental cleaning and check-ups will be a good treat for your employees and will surely be a great added employee motivation move.

Apart from having a good health care plan for your employee motivation tactics, you must also be able to provide for them some other additional care such as an insurance plan which they can rely on in case something bad happens to them and they are still of service to your company. Even if this employee motivation move will not be availed by the employee’s family during the time of his or her service, your employee can still choose to continue on paying for the premiums of the insurance plan even after he or she has retired from your company. Unfortunately for your employees, once they resign
from a job position at you company the said insurance plan will be revoked since the company will not be able to play for your insurance premiums anymore (remember, all the payments from these employee motivation tactics will actually come from the employee’s salary).

Another great employee motivation move for loyal employees of your company is to have a car loan ready for them, employees who have already served some considerable amount of years in the company should be entitled to a car plan wherein deductions from their salary will be used to pay for their vehicle of choice. This is a great employee motivation move since those who are not able to afford a car (a brand new car at that!) would actually want to continue staying in your company because of this added employee motivation benefit.

From time to time, especially during special occasions, you need to be able to give your employees some added morale boost by organizing events or parties that will foster camaraderie among your employees. A little good time certainly wouldn’t hurt anyone and this will all be in the spirit of good ole’ company fun. Employee motivation directed events such as Christmas parties and company picnics are surely a welcome treat to your seemingly overworked and over fatigue employees.


You must also remember to give your employees some time to unwind like providing your regular employees the benefit of having a two-week paid vacation leave. That’s the least you can do for your employees who you have held captive for the majority of the year in your office.

These are really simple and easy employee motivation tactics that you can do in order to boost your employees’ morale and be able to ensure a good upkeep of your company.

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lakky58

The Power of Reverse Advertising

How many times have you heard that posting on FFA sites are a complete waste of time?

Are FFA sites really a complete waste of time? ...Yes they are!

Then why do millions of people still post on FFA pages every single day of the year.

It sure beats me!

The ONLY people gaining from FFA sites are the people that 'HOST' them.

"WHY?"... I hear you ask. Well listen very carefully.

Everytime somebody wants to post on a FFA site, they have to receive an email confirmation and agree to receive ONE email from the person who hosts the FFA page.

So, let's say I wanted to post on YOUR FFA page. I submit my link on your page and receive an email confirmation.

Now, apart from the confirmation link, can you guess what else may be in that confirmation email?

That's right my friend... YOUR AD promoting YOUR product!

This is what's known as 'Reverse Advertising' and is an ingenious form of advertising for the FFA host because it is a REQUIREMENT that they open your confirmation email sent to them by YOU, 'the FFA host', before their AD can be placed.

This doesn't count towards your daily ad, so you can still send one MORE email to this lead. Therefore, the person who originally posted on your FFA page is now receiving YOUR ads.

Now imagine this... you OWN a couple of FFA sites that get thousands of posts every single day with your ads going out to thousands of people in the confirmation email as well as sending ONE daily email to your leads the day after.

You are receiving 'guaranteed' massive advertising by including your advertisement in the confirmation email.

This is exactly what I do and the other savvy marketers do to generate up to 50,000 targeted visitors every day and rake in thousands of sales every month.

This form of advertising is 'Permission Based Advertising' and allows YOU to email thousands of targeted prospects at NO charge and without ever being accused of spamming!

This my friend is "The Power of Reverse Advertising".

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